When you look at all of the shiny vehicles on the lot at your Toyota dealer, you may notice there are quite a few color options. There are shades of red, black, green, and white. Sometimes there’s gold or silver, some blues and even yellows. When you look at all of these colors, you may realize that there are a tremendous number of choices you can make for your new or used car at the Toyota dealer. So, what’s the most popular choice?

Well, studies have shown that the most popular color choice in America these days is white. With 20 of the market going towards white cars, they are the most common and the most purchased. Some experts believe it’s because consumers are looking to show their individuality on the lot of their Toyota dealer. There are many variations on white, with pearls and different types of luminescence and tones available in the color. White tones allow for more range in paint, so buyers can have a white vehicle that doesn’t look like everyone else’s.

After white, the most popular color choice is black. This is a bit of a surprise, since silver dominated the Toyota dealer market for many years before white took hold. There are also variations in black, with different coatings creating different looks. Black is a classic, classy color, and consumers are responding to it, making it the second most popular color for cars these days.

So, what’s the color of the future at your Toyota dealer? It looks like blue is becoming more and more popular. Not only is it a favorite color for many people, it also tends to remind people of the environment. From clear blue skies to reflective mountain lakes, blue helps people to feel peaceful and attuned to nature. Oddly, green isn’t a very popular color for cars these days. While it’s certainly a natural color, it apparently isn’t attracting buyers like blue is beginning to.

Popularity isn’t what’s important, of course, when you are purchasing a new or used vehicle. No matter what color you choose, make sure it’s one you like. It doesn’t matter what everyone else is driving, after all. It’s only important that you love the color of your new Toyota.