Your Toyota dealer has been keeping busy reading some of the great books coming onto the scene in the last year. One of our favorites has been Toyota Culture by Jeffrey Liker and Michael Hoseus. We’ve found that many of our customers are interested in the Toyota Motor Corporation’s success story and how its innovative practices have revolutionized this industry. This book is a window into the heart of Toyota and how it uses innovative practices to keep its employees happy yet still stay on top of the industry.

Your Toyota dealer here in St Louis knows that what works in the Japanese market may not always work in the American market. At the same time, some of Toyota’s company practices have been taken from Japan and are now being used in our American factories. Toyota strives to make flawless vehicles. While this may not be possible, it is the goal of everything that we do, and we work very hard to make our cars as close to perfect as we can. We realize that to do so, we need to make sure that our employees are with us for the long haul. While we manufacture vehicles, it is the power of our employees that makes this happen. As a company, we need to ensure that our employees are treated well and that they are given opportunities for personal and professional growth.

Toyota Culture details the process that the Toyota Motor Corporation uses to make all of this happen. Every employee and every process in the factory is critical to the achievement of the finest vehicles available, and it is this vision that makes Toyota so innovative in the marketplace today. So, take a look at this book the next time you’re searching for an intriguing read. Your Toyota dealer knows you’ll find it filled with interesting information as well as some insight on how we stay at the top of our field.